Native Shopify Loyalty Program
Many eCommerce stores are facing a challenge of profitable revenue growth. The cost of acquiring new customers have increased significantly over the last few years, and retention strategy beyond email marketing efforts has never been more important than ever. Major eCommerce initiatives to retain customers are, but not limited to:
- Email & SMS Marketing
- Loyalty Program
- Referral Program
- Subscription
- Customer-centric return policy
- Customer feedback system
There is no one-size fit all solution as to how to retain customers, and it depends on context and nature of your industry and customers. If loyalty program is the right approach for your Shopify store, you came to the right place. In this series of Shopify & eCommerce insights, I'm going to cover Loyalty Program, from planning, strategy, implementation, to optimisation. This native Shopify system is so powerful in a way that all incremental revenue that you are going to generate will go straight to your bank account. There is no additional cost involved beyond what you already have on your Shopify store. Existing loyalty program apps are great in a way that they provide a range of template loyalty program for your store. However, it can be very expensive and some involve variable costs. Shopify itself is a great CMS/eCommerce platform. It has the potential and technical capabilities to run loyalty program by its native features. Let's use them as best of our knowledge and build a strong loyalty program.